Amazon.com Book Description (ISBN 905768053X, Paperback)

Packaging is an important factor in any retail environment and a key element in most marketing strategies. Consumers react immediately to package shapes, and are influenced by them when making buying decisions. Different product categories are often easy to recognize by their characteristic form, for example chocolate boxes or milk cartons. On the other hand, a manufacturer of an exclusive product, such as jewellery or perfume, may deliberately choose an unusual, eye-catching form. Mail It! contains a large selection of structural designs for envelopes and packages to be sent by mail or parcel delivery services. All the patterns are stored in eps vector format on the enclosed CD-ROM. They may be used freely to create new designs, and can be scaled and modified as needed.