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by Peet Venter
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Amazon.com Product Description (ISBN 0195987063, Paperback)Strategic Marketing introduces the theories and formulation of strategic marketing, discusses the analysis of the environment, and how to apply and evaluate the concepts (to satisfy customer wants or needs while meeting company objectives) in a Southern African setting through case studies.
(retrieved from Amazon Tue, 04 Aug 2015 05:49:10 -0400)
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