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No Nonsense No Gimmick Guide to Marketing Your Book: How to Sell More…
by Eric Beebe
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Amazon.com Product Description (ISBN 0692309527, Paperback)Easy to understand introduction to the basics of book marketing, building a foundation with the fundamentals of marketing:
product (your book),
people (your readers),
price (what's it worth to your reader?),
place (where can I buy your book?), and
promotion (how do you tell your readers the book is out there?).
Invaluable timeless information at your finger tip. These aren't just some ideas the author thought up, these are time tested concepts that can adapt to any situation.
Whether you are self-published or with a small press, you know marketing your book can be a challenge. This challenge is made even for difficult by the snake oil salesmen pushing their latest gimmick to sell more books through an overpriced and likely recycled eBook.
There are many books out there that claim to have the “secret” to extraordinary sales numbers for self-published and small press authors. These books provide the latest gimmick and usually the only person selling an extraordinary number of books is the author of the gimmick book. The challenge is that these books deal with an environmental situation, taking advantage of something fleeting, something few, if any people can control.
This book uses the time proven principles of marketing to help the reader understand the marketing process and how to use these concepts to sell more books. That’s not to say the ideas in this book are outdated and obsolete, not at all. The principles of marketing are the foundation of these methods, not the methods themselves. What sold a book in 1975 is unlikely to sell a book in 2015, but the basic concepts are rooted in the same principles. Make sense? If not, it will soon enough.
(retrieved from Amazon Thu, 12 Mar 2015 18:15:11 -0400)
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