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Seeing Red: Revlon and Me: A Memoir
by Betty Ferm
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"Seeing Red: Revlon and Me" is a memoir that reveals the inner workings of the cosmetic giant Revlon in the 1950's, a company which epitomized the male-dominated business world that was accepted as the norm by the "girls" who made up the workforce. I was one of those girls. And it was not acceptable to me. Behind Revlon's incredible growth there were secrets -- a rigged TV show, spying on executives, and shocking sexual dalliances that were never spoken about. And behind the men who ran it there were equally talented women who were deliberately kept from setting foot on that ladder to success. Full of rich detail, this book depicts my journey from an uncertain 30-year-old, struggling to put a bad marriage behind her, desperate for a job -- to a confident woman, ready to buck the system and reach for what she wanted.
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