Hide this

Results from Google Books

Click on a thumbnail to go to Google Books.

Getting Digital Marketing Right: A…

Getting Digital Marketing Right: A Simplified Process For Business Growth,…

by David J. Bradley

MembersReviewsPopularityAverage ratingConversations
212,551,640 (4)None
Recently added byhjvanderklis, DBradleyRI



Sign up for LibraryThing to find out whether you'll like this book.

No current Talk conversations about this book.

It only takes two important things to get digital marketing right: a digital strategy and digital sales funnel. In Getting Digital Marketing Right: A Simplified Process For Business Growth, Goal Attainment, and Powerful Marketing, David J. Bradley, MBA wants to help others grow their online business. Although the number two sounds easy, practice is different. The author proposes a cyclic model to plan, do, check, and act. He is strong favor of the Pareto principle a.k.a. 80/20 rule. By constantly improving on previous results and applying metrics on what really should be the result of your marketing efforts: conversion, sales, earned value, etc. Strategy = execution, as Jacques Pijl taught in his book.

The author promises his audience that practicing the book will result in a comprehensive digital marketing strategy, understanding what a complete digital sales funnel is. Customers and business will be better understood. More money is coming in, and strategic thinking improved. The framework can be applied to marketing, business, and personal life, although the latter part definitely gets less attention throughout the book.

Bradley not only teaches on MBA level but offers tools and tips along the way. He emphasizes that reading the book without any follow-up will not bring results. It's not dreaming about the future or making plans in isolation, but getting your hands dirty, recap & review. And then: back to square one and start all over again. Hands-on for self-employed and marketing professionals in SME targeting online sales. ( )
  hjvanderklis | Jul 17, 2017 |
no reviews | add a review
You must log in to edit Common Knowledge data.
For more help see the Common Knowledge help page.
Series (with order)
Canonical title
Original title
Alternative titles
Original publication date
Important places
Important events
Related movies
Awards and honors
First words
Last words
Disambiguation notice
Publisher's editors
Publisher series
Original language

References to this work on external resources.

Wikipedia in English


Book description
Haiku summary

No descriptions found.

No library descriptions found.

Quick Links

Swap Ebooks Audio

Popular covers


Average: (4)
3 1
5 1

Is this you?

Become a LibraryThing Author.


About | Contact | Privacy/Terms | Help/FAQs | Blog | Store | APIs | TinyCat | Legacy Libraries | Early Reviewers | Common Knowledge | 120,833,562 books! | Top bar: Always visible