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Clinics in the Cloud: How smart business…
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Clinics in the Cloud: How smart business owners in private practice take…

by Yalcin Yilmaz

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Recently added byAlexProsp

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This is a smart, targeted guide to help health care or personal care businesses quickly master marketing and client-base communication in the digital era. The information is specifically targeted for local businesses who perform care services for individuals, though the expertise could be applied to other businesses with similar needs to define their practice and communicate it via a website, social media, and direct communication with a client list. It's really not an option any longer to avoid these parts of running a business,and the benefits of doing it well are lucrative and unmatched in defining your brand.

I really enjoyed reading the strategic thinking that guides this information about first building a web presence and then leveraging that presence to communicate and market. The author explains in easy-to-grasp language how to think through choices, and then shows precisely how to implement a plan, down to the nitty gritty of how various platforms, tools and resources work. I feel smarter and empowered to know what to do and when to do it going forward.

The book itself is really well-organized with lots of sub-chapters to organize the steps and the information, and with a detailed, hyper-linked table of contents so that you can find info fast. This means that after you read it cover to cover it will serve as a reference book to keep handy, and I really appreciate that. In all, a great guide to an essential top for all local practitioners. ( )
  AlexProsp | Feb 2, 2015 |
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Amazon.com Product Description (ISBN 0992551803, Paperback)


Most business owners in private practice are clueless when it comes to using the Internet, online tools and services to grow their business.

Are you one of them?
Are you feeling powerless because old-school marketing no longer works and those business owners who are "switched on" are dominating the online landscape?
Maybe you just need to be pointed in the right direction or someone to help you decide where your time and money is best spent.

This book is for health care & wellness practitioners in private practice:
Physiotherapists Chiropractors Podiatrists Osteopaths Acupuncturists Psychologist Dentists Massage therapists GPs Beauty clinics Yoga and Pilates clinics
"Online strategy for a local businesses such as yours is unique. You want people to make an appointment to see you in person."

It's time to start - at the beginning. Learn what is possible and what your options are. Find out how things like websites, blogs, search engines, YouTube, Facebook, eNewsletters and local marketing fit together. Then create your own strategy based on your specific needs and strengths and measure how well it works.

Never be at the mercy of slick sales people and spend money on stuff that have no chance of working for you. Learn to delegate regular tasks to your team and go back to doing the things you love in your business. So before you create a Twitter account or invest in a mobile app for your practice, read this book.

Written in plain English for the non-techie reader, Clinics in the Cloud aims to empower business owners to take charge, make decisions and claim their space online - leaving the rest to play the catch-up game. 

About the author

"Yalcin is a practical professional, easy to talk to and understand. For the last 5 years we've relied on him to find solutions and be instrumental in growing our business 100% each year."
~ Rosemary Gaddes, Physiothepatist. Southbank Physiotherapy, QLD Australia

Yalçin Yilmaz is a software engineer turned entrepreneur. He has managed, developed, consulted and solved problems in the online space for nearly 20 years for start-ups, small business, government and multi-national advertising agencies working on brands like Nike, Coca Cola, HP, Mercedes, Nestlé and many others.

He founded PracticePulse.com in 2008 to bring the experience, best practice and digital solutions to health businesses in private practice around the globe.

(retrieved from Amazon Thu, 12 Mar 2015 18:17:51 -0400)

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