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The B Corp Handbook: How to Use Business as…
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The B Corp Handbook: How to Use Business as a Force for Good (edition 2014)

by Ryan Honeyman (Author)

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?This book shows how using business as a force for good, not just pursuing short-term profits, can be better for consumers, employees, local communities, the environment, and your company's long-term bottom line. ? ?Tony Hsieh,? New York Times? bestselling author of? Delivering Happiness? and CEO, Zappos.com, Inc. B Corps are a global movement of more than 2,700 companies in 60 countries ?like Patagonia, Ben & Jerry's, Kickstarter, Danone North America, and Eileen Fisher ?that are using the power of business as a force for good. B Corps have been certified to have met rigorous standards of social and environmental performance, accountability, and transparency. This book is the authoritative guide to the what, why, and how of B Corp certification. Coauthors Ryan Honeyman and Dr. Tiffany Jana spoke with the leaders of over 200 B Corps from around the world to get their insights on becoming a Certified B Corp, improving their social and environmental performance, and building a more inclusive economy. The second edition has been completely revised and updated to include a much stronger focus on diversity, equity, and inclusion (DEI). These changes are important because DEI can no longer be a side conversation ?it must be a core value for any company that aspires to make money and make a difference. While this book is framed around the B Corp movement, any company, regardless of size, industry, or location, can use the tools contained here to learn how to build a better business. As the authors vividly demonstrate, using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase trust in your brand.… (more)
Member:halsteadt
Title:The B Corp Handbook: How to Use Business as a Force for Good
Authors:Ryan Honeyman (Author)
Info:Berrett-Koehler Publishers (2014), Edition: 1, 224 pages
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The B Corp Handbook: How to Use Business as a Force for Good by Ryan Honeyman

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Author nameRoleType of authorWork?Status
Honeyman, Ryanprimary authorall editionsconfirmed
Gilbert, Jay Coenmain authorall editionsconfirmed
Houlahan, Bartmain authorall editionsconfirmed
Kassoy, Andrewmain authorall editionsconfirmed
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?This book shows how using business as a force for good, not just pursuing short-term profits, can be better for consumers, employees, local communities, the environment, and your company's long-term bottom line. ? ?Tony Hsieh,? New York Times? bestselling author of? Delivering Happiness? and CEO, Zappos.com, Inc. B Corps are a global movement of more than 2,700 companies in 60 countries ?like Patagonia, Ben & Jerry's, Kickstarter, Danone North America, and Eileen Fisher ?that are using the power of business as a force for good. B Corps have been certified to have met rigorous standards of social and environmental performance, accountability, and transparency. This book is the authoritative guide to the what, why, and how of B Corp certification. Coauthors Ryan Honeyman and Dr. Tiffany Jana spoke with the leaders of over 200 B Corps from around the world to get their insights on becoming a Certified B Corp, improving their social and environmental performance, and building a more inclusive economy. The second edition has been completely revised and updated to include a much stronger focus on diversity, equity, and inclusion (DEI). These changes are important because DEI can no longer be a side conversation ?it must be a core value for any company that aspires to make money and make a difference. While this book is framed around the B Corp movement, any company, regardless of size, industry, or location, can use the tools contained here to learn how to build a better business. As the authors vividly demonstrate, using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase trust in your brand.

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