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Crisis in Higher Education: A Plan to Save…
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Crisis in Higher Education: A Plan to Save Small Liberal Arts Colleges in America (Transformations in Higher Education) (edition 2015)

by Jeffrey R. Docking, Carman C. Curton

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In 2005 Adrian College was home to 840 enrolled students and had a tuition income of $8.54 million. By fall of 2011, enrollment had soared to 1,688, and tuition income had increased to $20.45 million. For the first time in years, the small liberal arts college was financially viable. Adrian College experienced this remarkable growth during the worst American economy in seventy years and in a state ravaged by the decline of the big three auto companies. How, exactly, did this turnaround happen? Crisis in Higher Education: A Plan to Save Small Liberal Arts Colleges in America was written to facilitate replication and generalization of Adrian College's tremendous enrollment growth and retention success since 2005. This book directly addresses the economic competitiveness of small four-year institutions of higher education and presents an evidence-based solution to the enrollment and economic crises faced by many small liberal arts colleges throughout the country.… (more)
Member:JGolomb
Title:Crisis in Higher Education: A Plan to Save Small Liberal Arts Colleges in America (Transformations in Higher Education)
Authors:Jeffrey R. Docking
Other authors:Carman C. Curton
Info:Michigan State University Press (2015), Edition: 1, Paperback, 160 pages
Collections:Your library
Rating:****
Tags:education, college, small college, liberal arts, non-fiction, small business, business, high education, college sports

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Crisis in Higher Education: A Plan to Save Small Liberal Arts Colleges in America (Transformations in Higher Education) by Jeffrey R. Docking

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This is really a fascinating look at a business model I wasn't aware existed: stabilize, recover the base, and grow a small college by developing the sports and extracurricular programs...take that money and the recurring revenues from growing student base and reinvest in the college itself and academic programs.

It's actually a very simple approach and, in some ways, counterintuitive.

The book is capably written, the highlights are absolutely in the realm of leadership and the particulars of Jeffry Docking's 'Admissions Growth' approach to pulling small Adrian College out of a death spiral.

This book, a very short and fast read, will resonate those interested in the growing crisis of american higher education (specifically related to costs), as well as those interested in a small business success story. ( )
  JGolomb | Mar 17, 2015 |
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In 2005 Adrian College was home to 840 enrolled students and had a tuition income of $8.54 million. By fall of 2011, enrollment had soared to 1,688, and tuition income had increased to $20.45 million. For the first time in years, the small liberal arts college was financially viable. Adrian College experienced this remarkable growth during the worst American economy in seventy years and in a state ravaged by the decline of the big three auto companies. How, exactly, did this turnaround happen? Crisis in Higher Education: A Plan to Save Small Liberal Arts Colleges in America was written to facilitate replication and generalization of Adrian College's tremendous enrollment growth and retention success since 2005. This book directly addresses the economic competitiveness of small four-year institutions of higher education and presents an evidence-based solution to the enrollment and economic crises faced by many small liberal arts colleges throughout the country.

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