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Finding McLuhan: The Mind / The Man / The…
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Finding McLuhan: The Mind / The Man / The Message

by Jaqueline McLeod Rogers

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Amazon.com Product Description (ISBN 0889773742, Hardcover)

Fifty years ago, Tom Wolfe asked this now famous question of Marshall McLuhan: "what if he is right?" Fifty years later, McLuhan's biographer, Douglas Coupland; his sons, Eric and Michael McLuhan; and sixteen scholars explore in this dynamic collection the many ways in which he was, indeed, right.

Engaging with McLuhan's remarkable legacy and responding to his call to participate actively in understanding technologies, Finding McLuhan offers relevant and timely insights for readers encountering him for the first time and for those re-encountering and re-evaluating him.

With a robust line-up of established scholars and newer voices from different disciplinary traditions, this volume offers multiple sites of entry ranging from theories of landscape and art, aboriginal innovations and medical instruments, to practical pedagogical and rhetorical applications. It concludes with three short, insightful interviews with Douglas Coupland, Eric McLuhan and Michael McLuhan, who provide intimate glimpses into McLuhan as friend, colleague, husband, and father.

(retrieved from Amazon Mon, 31 Aug 2015 07:00:13 -0400)

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