Ein Muß für Verkaufs- u. Dienstleistungsprofis: Dieses Buch öffnet auf amüsante Weise die Augen für das "Wie" zum Aufbau einer optimalen Kundenbeziehung. Der Unterschied zwischen Kundenbegeisterung und Kundenzufriedenheit kann heute Verkaufs- und Dienstleistungsanbieter existentiell betreffen. Eine Investition in den Kauf dieses Buches ist eine, die nicht weh tut - sich aber auszahlt.

r1hard | Nov 22, 2009 |

A revolutionary idea in today's economy...it's not enough to have satisfied customers, you must have raving fans. Told with whimsy of a world hard to imagine now with customer service being almost nonexistent. Nice to pretend, though. (

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GaylDasherSmith | Oct 1, 2008 |

not that impressed. Just lots of words to say take the best care of the customer that you can

gardner | Jul 27, 2008 |

It's a compact read and definitely worth that time - also quite entertaining. First, decide what you want. Then discover what your customers want (and deliver it, sometimes having to tell some it's not a fit). Finally, add to the experience in small increments, executing well on one step before reaching further. (

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jpsnow | May 26, 2008 |

Every business owner and marketer should read this! (

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Merisbooks | Feb 11, 2008 |

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Amazon.com Product Description (ISBN 0688123163, Hardcover)

"Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans."

This, in a nutshell, is the advice given to a new Area Manager on his first day--in an extraordinary business book that will help everyone, in every kind of organization or business, deliver stunning customer service and achieve miraculous bottom-line results.

Written in the parable style of The One Minute Manager, Raving Fans uses a brilliantly simple and charming story to teach how to define a vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a constant feature--not just another program of the month.

America is in the midst of a service crisis that has left a wake of disillusioned customers from coast to coast. Raving Fans includes startling new tips and innovative techniques that can help anyone create a revolution in any workplace--and turn their customers into raving, spending fans.

(retrieved from Amazon Fri, 24 Apr 2009 07:58:24 -0400)

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