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There's a customer born every minute : P.T. Barnum's amazing 10 "rings of… (edition 2006)
by Joe Vitale
There's a Customer Born Every Minute: P.T. Barnum's Secrets to Business Success by Joe Vitale
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Amazon.com Amazon.com Review (ISBN 0814479537, Paperback)Phineas T. Barnum had a real knack for grasping exactly what the public wanted, giving it to them, and making a fortune in the process. But author and marketer Joe Vitale says the renowned showman actually flourished because he "respected people and gave them more than their money's worth." In the entertaining and informative There's a Customer Born Every Minute: P.T. Barnum's Secrets to Business Success, Vitale identifies 10 key business practices that were developed during Barnum's noteworthy lifetime of commercial triumph, and he suggests ways they might be adapted for effective use today. --Howard Rothman
(retrieved from Amazon Thu, 12 Mar 2015 18:24:04 -0400)
This book explores Barnums' extraordinary genius for making money. It follows his fascinating and varied career, revealing the business tactics he employed along the way.
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