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Professional Services Marketing Handbook: How to Build Relationships, Grow…
by Nigel Clark
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Amazon.com Product Description (ISBN 0749473460, Paperback)
Marketing in professional services and consulting businesses (law, accounting, property, management consulting, project management, engineering, technical services, etc.) has progressed significantly in recent years. It is now seen as a major contributor to attracting and retaining clients, building a successful brand, and growing revenue and profit.
Professional Services Marketing Handbook covers key issues in business development, operations, and delivery and includes case studies, insights, and advice on CRM, digital and social media, thought leadership, branding, and client thoughts to provide the tools to deliver greater business impact.
(retrieved from Amazon Sat, 01 Aug 2015 16:47:50 -0400)
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