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Loading... B2B Brand Managementby Philip Kotler, Waldemar Pfoertsch
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This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management. No library descriptions found. |
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Google Books — Loading... GenresMelvil Decimal System (DDC)658.827Technology Management and auxiliary services Management Of Marketing BrandingLC ClassificationRatingAverage:
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