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The lessons of failure; cases and comments…
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The lessons of failure; cases and comments on consumer product innovation

by Andrew Beaumont Robertson

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Amazon.com Product Description (ISBN 035604386X, Hardcover)

This was all wrong. We all know how the business of indulgence-selling was overdone. There was a general loss of confidence on the part of the purchasing public; and at last in the days of the too enterprising Tetzel there came a disastrous slump. There was no market for par dons, even of the gilt-edged varieties. Since then very little has been doing in this line, at least among the northern nations. The pardoner richly deserved his fate. And yet there are times when one would give something to see the merry knave coming down the road, v Isuppose that the nature of each individual has its point of moral saturation. When this point is reached, it is of no use to continue exhortation or rebuke or any kind of didactic effort. Even the finest quality of righteous indignation will no longer soak in. With me the point of moral saturation comes when I attend successively more meetings of a reformatory and denunciatory character than nature intended me to profit by. If they are well distributed in point of time, I can take in a considerable number of good causes and earnestly reprobate an equal number of crying evils.
(Typographical errors above are due to OCR software and don't occur in the book.)

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(retrieved from Amazon Tue, 07 Jul 2015 05:57:32 -0400)

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