HomeGroupsTalkZeitgeist
Hide this

Results from Google Books

Click on a thumbnail to go to Google Books.

The Psychology of Marketing by Gerhard Raab
Loading...

The Psychology of Marketing

by Gerhard Raab

MembersReviewsPopularityAverage ratingConversations
1None3,689,591NoneNone
Recently added byCEABarcelona

None.

None
Loading...

Sign up for LibraryThing to find out whether you'll like this book.

No current Talk conversations about this book.

No reviews
no reviews | add a review
You must log in to edit Common Knowledge data.
For more help see the Common Knowledge help page.
Series (with order)
Canonical title
Original title
Alternative titles
Original publication date
People/Characters
Important places
Important events
Related movies
Awards and honors
Epigraph
Dedication
First words
Quotations
Last words
Disambiguation notice
Publisher's editors
Blurbers
Publisher series
Original language

References to this work on external resources.

Wikipedia in English

None

Book description
Haiku summary

Amazon.com Product Description (ISBN 0566089033, Hardcover)

"The Psychology of Marketing" is a comprehensive guide to both the theory and application of psychology to marketing. This book comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level students of marketing needing an advanced understanding of the applied science of psychology and how it bears on consumers; on influencing; and on the effective marketing of organizations themselves, as well as of products and services. Drawing on consumer, management, industrial, organizational, and market psychology, this book's in-depth treatment of theory embraces: cognition theories; personality, perception and memory; motivation and emotion; and, power, control, and exchange. The depth of theory presented here is complemented by case studies from across the globe, providing a trans-national perspective on how the theory revealed here is applied in practice. Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'.

(retrieved from Amazon Tue, 07 Jul 2015 09:35:34 -0400)

No library descriptions found.

Quick Links

Swap Ebooks Audio
1 wanted

Popular covers

Rating

Average: No ratings.

Is this you?

Become a LibraryThing Author.

 

You are using the new servers! | About | Privacy/Terms | Help/FAQs | Blog | Store | APIs | TinyCat | Legacy Libraries | Early Reviewers | Common Knowledge | 116,983,830 books! | Top bar: Always visible