Hide this

Results from Google Books

Click on a thumbnail to go to Google Books.

Myths and Misperceptions: How Markets Are…

Myths and Misperceptions: How Markets Are Really Made in HVACR

by J. Michael Marks

MembersReviewsPopularityAverage ratingConversations
Recently added byNavien

No tags.



Sign up for LibraryThing to find out whether you'll like this book.

No current Talk conversations about this book.

No reviews
no reviews | add a review
You must log in to edit Common Knowledge data.
For more help see the Common Knowledge help page.
Series (with order)
Canonical title
Original title
Alternative titles
Original publication date
Important places
Important events
Related movies
Awards and honors
First words
Last words
Disambiguation notice
Publisher's editors
Publisher series
Original language

References to this work on external resources.

Wikipedia in English


Book description
Haiku summary

Amazon.com Product Description (ISBN 0692395393, Paperback)

HARDI members can buy this book for $49 using the promotional code at the top of this page.

Demand creation comes down to who is spending the money. With that foundation, Indian River Consulting Group explored how customers in the HVACR industry choose both their brands and suppliers. And they uncovered why customers ultimately switch. Their answer – based on in-depth research commissioned by Heating, Air-conditioning and Refrigeration Distributors International – challenges many conventional industry beliefs. In this book, IRCG’s Mike Marks and Steve Deist explain the results of the research and provide powerful yet practical recommendations that manufacturers and distributors can put to use immediately.

Read this book to understand: The keys to growing market share Critical Selling Events: What they are and how you can exploit them How distributors should deploy their sales and marketing resources How manufacturers can answer critical questions about how many and which type of distributors to use in a market

This book will make you think differently about how you align your company with the best market opportunities for growth.

Quantity Discounts (on $49)* 2-15 items: 15% 16-30 items: 20% 31-100 items: 30% 101-250 Items: 40% 251+ items: 50%

*The discount on multiple copies requires calling the HARDI Office at 888.253.2128 to place your order.

HARDI members can buy single copies of this book for $49 using the promotional code at the top of this page.

(retrieved from Amazon Tue, 01 Sep 2015 09:05:04 -0400)

No library descriptions found.

Quick Links

Swap Ebooks Audio

Popular covers


Average: No ratings.

Is this you?

Become a LibraryThing Author.


You are using the new servers! | About | Privacy/Terms | Help/FAQs | Blog | Store | APIs | TinyCat | Legacy Libraries | Early Reviewers | Common Knowledge | 116,955,027 books! | Top bar: Always visible