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Unsere Kommunikation der Zukunft by Robert…
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Unsere Kommunikation der Zukunft (original 2006; edition 2007)

by Robert Scoble

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391240,130 (3.54)None
Member:timoheuer
Title:Unsere Kommunikation der Zukunft
Authors:Robert Scoble
Info:FinanzBuch Verlag (2007), Edition: 1, Gebundene Ausgabe, 349 pages
Collections:Your library
Rating:***
Tags:web, internet, blogs, scobleizer

Work details

Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers by Robert Scoble (2006)

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Good overview of blogging in corporate environment. Easy to read. Not too detailed, but has good case studies/examples. Nothing on government blogs, though. ( )
  Murdocke23 | Jan 31, 2010 |
Good broad overview of the impact of blogging on customer/company relationships - but not much depth of analysis ( )
  jeckman | Jan 1, 2009 |
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Author nameRoleType of authorWork?Status
Robert Scobleprimary authorall editionscalculated
Israel, Shelmain authorall editionsconfirmed
Ljungberg, TuikkuTranslatorsecondary authorsome editionsconfirmed
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Amazon.com Amazon.com Review (ISBN 047174719X, Hardcover)

Editorial Reviews
Amazon.com
About the Authors:

Robert Scoble helps run Microsoft’s Channel 9 Web site. He began his blog in 2000 and now has more than 3.5 million readers every year. Scoble’s blog has earned acclaim in Fortune magazine, Fast Company, and The Economist.

Shel Israel played a key strategic role in introducing some of technology’s most successful products, including PowerPoint, FileMaker, and Sun Microsystems workstations.He’s been an expert on innovation for more than twenty years.

An Excerpt from Naked Conversations:

Bloggings's Six Pillars: There are six key differences between blogging and any other communications channel. You can find any of them elsewhere. These are the Six Pillars of Blogging:

1.Publishable.Anyone can publish a blog.You can do it cheaply and post often. Each posting is instantly available worldwide.

2.Findable. Through search engines, people will find blogs by subject, by author, or both. The more you post, the more findable you become.

3.Social. The blogosphere is one big conversation. Interesting topical conversations move from site to site, linking to each other. Through blogs, people with shared interests build relationships unrestricted by geographic borders.

4.Viral. Information often spreads faster through blogs than via a newsservice. No form of viral marketing matches the speed and efficiency of a blog.

5.Syndicatable. By clicking on an icon, you can get free "home delivery" of RSS- enabled blogs into your e-mail software. RSS lets you know when a blog you subscribe to is updated, saving you search time. This process is considerably more efficient than the last- generation method of visiting one page of one web site at a time looking for changes.

6.Linkable. Because each blog can link to all others, every blogger has access to the tens of millions of people who visit the blogosphere every day.

You can find each of these elements elsewhere. None is, in itself, all that remarkable. But in final assembly, they are the benefits of the most powerful two-way Internet communications tool so far developed.

Other Blogging Books
Blogging For Dummies
Buzz Marketing with Blogs For Dummies
Publishing a Blog with Blogger

(retrieved from Amazon Thu, 12 Mar 2015 18:16:05 -0400)

Blogs offer businesses something that has long been lacking in their communication with customers: meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. Blogs are easily linked, allowing information to spread rapidly, and blog readers are active, not passive, participants in the communication. This book uses more than fifty case histories to explain why blogging is an efficient and infinitely more credible method of business communication. It explores how blogging has changed the rules of communication and competition, and gives business owners the tools to launch an effective blogging strategy--and the reasons why they should.--From publisher description.… (more)

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