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Virus of the Mind: The New Science of the Meme (1996)
Amazon.com Amazon.com Review (ISBN 0963600117, Hardcover)If you've ever wondered how and why people become robotically enslaved by advertising, religion, sexual fantasy, and cults, wonder no more. It's all because of "mind viruses," or "memes," and those who understand how to plant them into other's minds. This is the first truly accessible book about memes and how they make the world go 'round.
Of course, like all good memes, the ideas in Brodie's book are double-edged swords. They can vaccinate against the effects of cognitive viruses, but could also be used by those seeking power to gain it even more effectively. If you don't want to be left behind in the coevolutionary arms race between infection and protection, read about memes.
(retrieved from Amazon Fri, 22 Apr 2011 12:33:45 -0400)
Virus of the Mind is the first popular book devoted to the science of memetics, a controversial new field that transcends psychology, biology, anthropology, and cognitive science. Memetics is the science of memes, the invisible but very real DNA of human society.
An edition of this book was published by Audible.com.
An edition of this book was published by Penguin Australia.
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