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Virus of the Mind: The New Science of the…
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Virus of the Mind: The New Science of the Meme (1996)

by Richard Brodie

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Very thought provoking. Easy read, engaging and not overly scientific. Should lead to excellent conversations with friends who've also read it. I recommend it!! ( )
  JonSay | Sep 27, 2010 |
Interesting read. I admit to slogging through the first half of this book as the author provides and education on the meaning, types, and psychology of memes, but found the second half very though provoking. Maybe even a little scary. ( )
1 vote sunqueen | Oct 17, 2009 |
A good popular introduction to memetics. Note that Brodie does have a bit of an agenda, which becomes more transparent when you look at his site at http://www.memecentral.com/ . ( )
  slothman | Oct 29, 2006 |
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Amazon.com Amazon.com Review (ISBN 0963600117, Hardcover)

If you've ever wondered how and why people become robotically enslaved by advertising, religion, sexual fantasy, and cults, wonder no more. It's all because of "mind viruses," or "memes," and those who understand how to plant them into other's minds. This is the first truly accessible book about memes and how they make the world go 'round.

Of course, like all good memes, the ideas in Brodie's book are double-edged swords. They can vaccinate against the effects of cognitive viruses, but could also be used by those seeking power to gain it even more effectively. If you don't want to be left behind in the coevolutionary arms race between infection and protection, read about memes.

(retrieved from Amazon Mon, 30 Sep 2013 14:04:54 -0400)

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Virus of the Mind is the first popular book devoted to the science of memetics, a controversial new field that transcends psychology, biology, anthropology, and cognitive science. Memetics is the science of memes, the invisible but very real DNA of human society.… (more)

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