Amazon.com Book Description (ISBN 033039312X, Paperback)

We are surrounded by order that physics can't explain. But now the theory of Universality is using fractal patterns to explain much of the world around us. Universality argues that there are similar patterns behind the most unpredictable events such as earthquakes, avalanches, stock market crasheseven the way businesses are run and the way fashions come and go. And while identifying patterns does not mean that we can always predict what will happen next, some of the trends scientists are noticing could deepen our understanding of natural phenomena and our relationship to them.