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Words That Work: It's Not What You Say, It's What People Hear by Frank Luntz
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Words that work: it's not what you say, it's what people hear

by Frank Luntz

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69. Words that Work by Frank Luntz This is a book I listened to on my mp3 player. Even before finished it, I added it to my Christmas wish list to get in hard copy. The subtitle says it all--what people HEAR is most important. If you think your message is important enough to be said, it is ...

... Traveling Funeral by Kris Radish. (Didn't like it nearly as much as I hoped to based on the title.) I'm listening to Words that Work by Frank Lutz. I decided it was time to take in a bit of non-fiction. My husband and I are reading Crazy Love by Francis Chan (I read aloud as he drives ...

Reading Words that Work - interesting concept and quite thought provoking. The Power of Positive No - love the concept, if I could only implement it a little more often with my kids!

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