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The Beauty Myth: How Images of Beauty Are Used Against Women by Naomi Wolf
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The Beauty Myth: How Images of Beauty Are Used Against Women

by Naomi Wolf

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The Beauty Myth is a good intro to women's studies and how women are trapped by conflicting expectations of their gender. Naomi Wolf argues that post-second wave feminism (the 1970s), women were put under greater pressure by gender expectations - because we still have to be beautiful and defer to men and have families as before, but now a career and independence and strength are expected too. We have built a society in which women are told to be both confident and submissive.

Wolf discusses our unattainably narrow standard of "beauty," which shames women into thinking that they're deficient and barely able, out of pity, to creep about in society. There are images of physical violence and self-loathing in advertisements, mainstream media, and pornography - created by men, internalized by women. One of the best statements that Wolf makes is "A misogynist culture has succeeded in making women hate what misogynists hate."

Wolf is careful to stress, both in the introduction and conclusion, that this book is not "anti-beauty." Women ought to be free to wear lipstick or overalls or both, without people "reading" their appearances as anything. But we live in an overwhelmingly visual society, with all of these connotations, expectations, and biases firmly in place already. The Beauty Myth raises our awareness of the absolutely unhealthy, hateful ways in which women are put down, and of the fabricated gender expectations that our society wrongly fosters. ( )
the_awesome_opossum | Feb 13, 2009 | 7 vote
My parents gave me this at 13, and it changed my world. I stopped hating myself and started questioning the media. It kept me from sinking deeper into a burgeoning eating disorder. In short, I can't recommend it enough. ( )
nilchance | Feb 3, 2009 |  
Compelling reading - you will find yourself nodding along to almost every sentence. If not, provokes interesting questions on the treatment of women in society. Wolf is convincing and thorough until the last chapter, when she seems to have run out of steam and is at a loss as to what actually to do with her convictions and whether we can indeed demolish the beauty myth. ( )
skullstuffing | Sep 28, 2008 |  
An interesting and insightful look at the way modern society uses beauty ideals to undermine women socially and psychologically, in order to keep its politics and economy in order. The book covers various aspects of this repression, from sex and work, to surgery and dieting. It occasionally veers into slightly OTT territory near the beginning, but by the final section, 'Beyond the Beauty Myth' the reader is fully on the side of the achievable vision Wolf presents of a united womanhood in which competition and striving for acceptance via beauty is replaced with sisterhood, freedom and confident sexuality. Thought-provoking and very relevant in today's size 0-obsessed culture. ( )
elliepotten | Apr 23, 2008 |  
A fascinating and thought-provoking book. I thoroughly recommend it to all; it was well-written and accessible to everyone, regardless of whether you consider yourself a feminist I believe you would still really gain something from reading it. ( )
Ghostlove | Apr 12, 2008 |  
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Amazon.com (ISBN 0060512180, Paperback)

In a country where the average woman is 5-foot-4 and weighs 140 pounds, movies, advertisements, and MTV saturate our lives with unrealistic images of beauty. The tall, nearly emaciated mannequins that push the latest miracle cosmetic make even the most confident woman question her appearance. Feminist Naomi Wolf argues that women's insecurities are heightened by these images, then exploited by the diet, cosmetic, and plastic surgery industries. Every day new products are introduced to "correct" inherently female "flaws," drawing women into an obsessive and hopeless cycle built around the attempt to reach an impossible standard of beauty. Wolf rejects the standard and embraces the naturally distinct beauty of all women.

(retrieved from Amazon Fri, 24 Apr 2009 07:58:05 -0400)

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