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Ambitious Brew : The Story of American Beer by Maureen Ogle
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Ambitious Brew : The Story of American Beer

by Maureen Ogle

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I found this at the IPFW bookstore in the cheap books, and read it with relish. I've been trying to get the words together to write a post about it, but since nonfiction isn't really my forte, it's hard for me to write my feelings about this book. I liked it though. But I don't feel like I have the qualifications to judge something that has a five page acknowledgement page and an eight page bibliography. I will say that the fact it doesn't read like it has those things is a plus.

This book tells the story of American brewing, starting with the immigration of Germans and ending around 2004 with the plethora of microbrews available. Ogle has a fairly conversational style, and has a knack for sticking interesting stories into the history that make the text flow faster. Although it is about the industry as a whole, it mostly follows the fortunes of what would eventually become Anheiser-Busch and Pabst Brewing Co. I also qualify it as a story of America as a country, and our trials and tribulations to become the country we are today.

Anyone who knows me knows that I am a drinker, and that I can drink beer like it's my native language. And that I'm kind of a snob about how to drink it, partially due to bartending for so long. However, after reading this book, I've come away with a lot more respect for the big brewers. And I no longer blame them for all the unwashed douche bags who drink tasteless beer by the gallon. (It's more like: the big brewers make tasteless beer because there are a lot of unwashed douche bags out there.)

So i was destined to enjoy this book from the moment I picked it up. If you find beer interesting and want to know more about it's history, check this book out. Ogle put a lot of work into it, and at no point did I get bored with it, as I usually do with nonfiction books. (I have been known to skip through them, only reading the parts I want to learn about.) ( )
wombatdeamor | Dec 4, 2008 |  
This book actually reads pretty quickly for a nonfiction title. The book is really about the story of early America, immigration, and the finding of the American dream, as told through the story of beer. Some of the first big companies in America were big breweries, and they mastered business techniques that are still used today. Pretty interesting. ( )
arsmith | Jul 25, 2007 | 1 vote
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Amazon.com Product Description (ISBN 0151010129, Hardcover)

In the first-ever history of American beer, Maureen Ogle tells its epic story, from the immigrants who invented it to the upstart microbrewers who revived it.
 
Beer might seem as American as baseball, but that has not always been true: Rum and whiskey were the drinks of choice in the 1840s, with only a few breweries making heavy, yeasty English ale. When a wave of German immigrants arrived in the middle of the nineteenth century, they promptly set about re-creating the pleasures of the biergartens they had left behind.

 Just fifty years later, the American-style lager beer they invented was the nation’s most popular beverage—and brewing was the nation’s fifth-largest industry, ruled over by fabulously wealthy titans Frederick Pabst and Adolphus Busch. But when anti-German sentiments aroused by World War I fed the flames of the temperance movement (one activist even declared that “the worst of all our German enemies are Pabst, Schlitz, Blatz, and Miller”), Prohibition was the result. In the wake of its repeal, brewers replaced flavor with innovations like marketing and lite beer, setting the stage for a generation of microbrewers whose ambitions reshaped the drink.

 Grab a glass and settle in for the surprising story behind your favorite pint.
(20080803)

(retrieved from Amazon Fri, 24 Apr 2009 07:58:22 -0400)

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