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Consumer Behavior and Marketing Strategy
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Amazon.com Product Description (ISBN 0256261903, Hardcover)No other introduction to this discipline so clearly demonstrates how psychological, social, and behavioral theories can be used to understand consumers and develop more effective marketing strategies. Its unique Wheel of Consumer Analysis continues to be the most important feature of this classic guide, showing how the various elements of consumer analysis fit together and how to use the latest research to hone a competitive edge.
(retrieved from Amazon Thu, 12 Mar 2015 18:14:20 -0400)
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