I can't think of a better summary for The Big Idea than it's own subtitle: "Focus the message - Multiply the impact". In their debut book, Dave Ferguson, Jon Ferguson, and Eric Bramlett put together a succinct summary for designing church services (and structuring churches) to center on a single "Big Idea" instead of multiple small ideas that can get lost to church attenders in an information overload scenario. This book should be a must-read for church planting teams, but one of its greatest strengths is that the messages conveyed and the practical tips are applicable for any leadership position - in the church or secular world. ( )