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Getting Everything You Can Out of All You've…
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Getting Everything You Can Out of All You've Got: 21 Ways You Can…

by Jay Abraham

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I love this book. If you think you don't have a business mind, if you think business is boring, but if you've got a brand to build or a product to market, read it! I'm full of ideas from one read-through. ( )
  jcprice | Apr 27, 2009 |
I respect Mr. Abraham and his work. One of the most practical books I have ever read. This book provided so many ideas for me. Specifically, how to best utilize the assets within me and my business. Very easy to read and just flows very well. I really enjoyed the chapter on "Unique Selling Proposition". ( )
  markdeo | Apr 5, 2009 |
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Amazon.com Amazon.com Review (ISBN 0312284543, Paperback)

Marketing wiz Jay Abraham provides some powerful strategies for boosting your career or business in Getting Everything You Can Out of All You've Got. Abraham believes that anyone can advance in life by tapping into hidden assets and developing the right mindset. He writes, "You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence and success. The problem is, you just don't see them." Over the course of 21 chapters, he shows how to get ahead by treating bosses and clients as valued friends; find better and more exciting ways of doing things; develop "unique selling propositions"; persuade people to follow your lead; master the art of selling on the telephone; craft a formal referral system; sell on the Internet; and forge strong, established business relationships. Abraham's central theme is that everyone is in sales. In almost any profession, people must be skilled at selling themselves and their ideas, not just their company's product or service. Engagingly written, the book features more than 200 examples of people and companies who have successfully used these techniques, from Bill Gates and Dennis Rodman to Sharper Image and Federal Express. --Dan Ring

(retrieved from Amazon Mon, 30 Sep 2013 13:25:20 -0400)

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