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The Four Steps to the Epiphany (edition 2005)
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Amazon.com Product Description (ISBN 0976470705, Paperback)The essential book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan. Step-by-step strategy of how to successfully organize sales, marketing and business development for a new product or company. The book offers insight into what makes some startups successful and leaves others selling off their furniture. Packed with concrete examples, the book will leave you with new skills to organize sales, marketing and your business for success.
(retrieved from Amazon Mon, 30 Sep 2013 13:35:54 -0400)
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