Hide this

Results from Google Books

Click on a thumbnail to go to Google Books.

Made to Stick: Why Some Ideas Survive and…
Loading...

Made to Stick: Why Some Ideas Survive and Others Die (2007)

by Chip Heath, Dan Heath (Author)

MembersReviewsPopularityAverage ratingMentions
2,386542,347 (4.08)21
advertising (15) audiobook (14) branding (15) business (147) communication (100) communications (14) creativity (27) design (10) education (9) ideas (80) innovation (35) Kindle (23) Leadership (40) management (21) marketing (135) memes (13) non-fiction (122) own (9) persuasion (14) Preaching (9) psychology (57) read (19) social psychology (24) stickiness (10) storytelling (10) success (9) to-read (24) unread (18) wishlist (19) writing (12)
Loading...

Sign up for LibraryThing to find out whether you'll like this book.

English (52)  French (1)  German (1)  All languages (54)
Showing 1-5 of 52 (next | show all)
An easy to read and palatable example of its genre (it thinks it's social psychology, but it seems more pitched to management than anything else), Made to Stick: Why Some Ideas Survive and Others Die teaches a basic paradigm related to the "stickiness" of ideas, and how to make them stickier. The authors open with some urban legends, then analyze them to show why they stick--that is, why people remember them and find them highly salient. It goes on to situate itself in the context of Malcolm Gladwell's discussion of "The Stickiness Factor" in The Tipping Point: How Little Things Can Make a Big Difference.

The book is distinguished from many of its ilk in that it does not seem to exist for the purpose of helping the reader to deceive others (i.e., as do many texts on advertising techniques), it draws from a variety of credible empirical and theoretical sources, and it has benign applications outside the realm of economics. I can easily see ways to incorporate their basic ideas into lesson plans, especially lessons that would help my students design promotional materials, report findings, or direct clientele to the agencies at which they train. While my copy is as full of marginal notes as any non-fiction I read, more of my comments reflect my engagement with the material rather than any substantive dispute with it.

I was pleased to see references to Lakoff and Johnson's Metaphors we Live By, not because I agree with all of their contentions, but because it evokes my pleasant college experiences of ferociously discussing this then-new book with Jonathan and Frederic, now both gone (Frederic from AIDS, Jonathan in the World Trade Center). ( )
  OshoOsho | Mar 30, 2013 |
Lots of great examples of how to get others to remember and adopt your ideas. Essential business reading. I had read many of the examples in other business books - I am not sure if they were reusing this authors examples or vice versa. But still a nice compilation. ( )
  dgmlrhodes | Aug 17, 2012 |
Insightful in breaking down the "curse of knowledge" and moving abstract->concrete. ( )
  stringsn88keys | Aug 7, 2012 |
Very readable, with practical advice for communicating your ideas and generating action. The key to success is "SUCCESs": simple, unexpected, concrete, credible, emotional stories stick with people. ( )
  LynnB | Jul 17, 2012 |
Very practical. The book follows a formula for making information stick and then gradually teaches you how you can implement the same techniques in your life. Read it, re-read it, and study it. I truly believe it will make a material impact on how you and your ideas are remembered by others. Yes, I will read this book again. ( )
  AndrewLee | Jan 19, 2012 |
Showing 1-5 of 52 (next | show all)
I especially like that this book follows its own rules for stickiness.
added by Katya0133 | editJournal for Quality & Participation, Rick Maurer (Sep 1, 2007)
 
The book is a rare combination of being both "an easy read" as well as providing thoughtful information that can be readily applied.
added by Katya0133 | editLeadership, George Manthey (Sep 1, 2007)
 
"Made to Stick" might have followed its own advice a bit more. The analytical point of all those sticky ideas almost gets lost in the welter of anecdotes.
added by Katya0133 | editThe Wall Street Journal, Joanna L. Ossinger (Jun 1, 2007)
 
The big sellers in this field of finding common ingredients in success/failure stories are rarely as thorough as "Stick," but they're usually easier to incorporate into your daily process.
added by Katya0133 | editAdvertising Age, Matt Kinsey (May 14, 2007)
 
Much of the content of the book, however, has been said before, in other contexts, and often to a more satisfying end.
added by Katya0133 | editCommunication World, Bill Combs (May 1, 2007)
 

» Add other authors (14 possible)

Author nameRoleType of authorWork?Status
Chip Heathprimary authorall editionsconfirmed
Heath, DanAuthormain authorall editionsconfirmed
You must log in to edit Common Knowledge data.
For more help see the Common Knowledge help page.
Series (with order)
Canonical title
Original title
Alternative titles
Original publication date
People/Characters
Important places
Important events
Related movies
Awards and honors
Epigraph
Dedication
To Dad, for driving an old tan Chevette while putting us through college.

To Mom, for making us breakfast every day for eighteen years. Each.
First words
A friend of a friend of ours is a frequent business traveler.
Quotations
Last words
(Click to show. Warning: May contain spoilers.)
Disambiguation notice
Publisher's editors
Blurbers
Publisher series

References to this work on external resources.

Wikipedia in English (3)

Book description
Haiku summary

No descriptions found.

Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.… (more)

» see all 3 descriptions

Quick Links

Swap Ebooks Audio
4 avail.
1105 wanted
5 pay6 pay

Popular covers

Rating

Average: (4.08)
0.5 1
1 2
1.5 1
2 18
2.5 3
3 59
3.5 13
4 183
4.5 19
5 143

Audible.com

An edition of this book was published by Audible.com.

See editions

Is this you?

Become a LibraryThing Author.

 

Help/FAQs | About | Privacy/Terms | Blog | Contact | LibraryThing.com | APIs | WikiThing | Common Knowledge | Legacy Libraries | 81,950,886 books!