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Made to Stick: Why Some Ideas Survive and…

Made to Stick: Why Some Ideas Survive and Others Die (original 2007; edition 2007)

by Chip Heath, Dan Heath

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2,715612,174 (4.06)22
Title:Made to Stick: Why Some Ideas Survive and Others Die
Authors:Chip Heath
Other authors:Dan Heath
Info:Random House (2007), Edition: 1, Hardcover, 291 pages
Collections:Your library

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Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath (2007)


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» See also 22 mentions

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Showing 1-5 of 58 (next | show all)
condescending and boring. ( )
  StanleyPhang | Jul 18, 2015 |
You don't need to be a copywriter or presenter to appreciate this amazingly clear analysis of rhetoric. Highly, highly recommended. ( )
  nrmaharaj | Jun 1, 2015 |
A great way to get your ideas to mean something. Definately see the usefullness of their SUCCESS formula and why it would help.

My only problem with the book is the point and methods are illustrated pretty quickly but it ends up being a bit long winded and you want to skim to the next section once the point is grasped. I still enjoyed it though. ( )
  capiam1234 | May 17, 2014 |
Everyone should read this book. This isn't psychology or marketing. Even if you think you don't need it, you do. At the very least it will make you laugh out loud at stupid work memos, and how they use way to many words to say absolutely nothing important. ( )
1 vote SagethePage | Nov 21, 2013 |
I generally don't like business books, and I like business principles applied to teaching even less. But this is a great book for getting teachers at any level to think about conveying abstract material in a concrete manner, and focus on the big picture - identifying the core things you want your students to learn, without getting sidetracked by a million tiny details. ( )
  lucy3107 | Sep 23, 2013 |
Showing 1-5 of 58 (next | show all)
The book is a rare combination of being both "an easy read" as well as providing thoughtful information that can be readily applied.
added by Katya0133 | editLeadership, George Manthey (Sep 1, 2007)
I especially like that this book follows its own rules for stickiness.
added by Katya0133 | editJournal for Quality & Participation, Rick Maurer (Sep 1, 2007)
"Made to Stick" might have followed its own advice a bit more. The analytical point of all those sticky ideas almost gets lost in the welter of anecdotes.
added by Katya0133 | editThe Wall Street Journal, Joanna L. Ossinger (Jun 1, 2007)
The big sellers in this field of finding common ingredients in success/failure stories are rarely as thorough as "Stick," but they're usually easier to incorporate into your daily process.
added by Katya0133 | editAdvertising Age, Matt Kinsey (May 14, 2007)
Much of the content of the book, however, has been said before, in other contexts, and often to a more satisfying end.
added by Katya0133 | editCommunication World, Bill Combs (May 1, 2007)

» Add other authors (14 possible)

Author nameRoleType of authorWork?Status
Chip Heathprimary authorall editionsconfirmed
Heath, DanAuthormain authorall editionsconfirmed
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To Dad, for driving an old tan Chevette while putting us through college.

To Mom, for making us breakfast every day for eighteen years. Each.
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Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.… (more)

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