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Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath
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Made to Stick: Why Some Ideas Survive and Others Die

by Chip Heath

MembersReviewsPopularityAverage ratingConversations
1,436302,520 (4.11)13

Work details
   
TitleMade to Stick: Why Some Ideas Survive and Others Die
AuthorChip Heath
Owned by1,436 members
Reviews30
LC Classification
HM1033 .H43 (see all)
Dewey
302/.13 22 (see all)
Subjects
Communicatie
Contagion (Social psychology)
Contagion sociale
Context effects (Psychology)
Contexteffecten
Effets de contexte (Psychologie)
Ideeën
Psychologie sociale
Social psychology
Verspreiding
Other languages
Dutch – De plakfactor
French – Ces idées qui collent - pourquoi certaines idées survivent quand d'autres meurent?
German – Was bleibt: Wie die richtige Story Ihre Werbung unwiderstehlich macht
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