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Loading... Primalbranding: Create Zealots for Your Brand, Your Company, and Your…| 13 | None | 326,806 | 
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Amazon.com Book Description (ISBN 1400152194, MP3 CD)
Hanlon reveals seven definable assets, known as the primal code, that together construct the belief system that lies behind every successful brand. He shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand. (retrieved from Amazon Mon, 19 Nov 2007 03:58:09 -0500) (see all 3 descriptions) |
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