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Body Guard by Paula Goodyer
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Body Guard

by Paula Goodyer

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"Overflowing with touchstones about life, career success, and health, this not-to-be-missed book offers a rare portrait of the woman behind the company. Here, the author recounts her childhood in Depression-era New Orleans, and how her father instilled in her the core values of hard work and sacrifice. You'll also trace Craig's early career, from the opening of her first gym to the realization of her vision: a weight-management program that introduced nutritional guidance, behavior modification, and foods.". "The Jenny Craig Story chronicles how Jenny Craig, Inc., got its start in Australia with nine centers - and how, after Craig's return to America, the company flourished despite relentless competition. Page after page, the author shares her hard-won wisdom in all areas of her business - from hiring consultants for the weight-loss centers, to succession planning. You'll also see first-hand how Craig dealt with the numerous obstacles in her path, including lawsuits, stringent FTC guidelines, and her own serious illness."… (more)

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