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Keynote Mastery: The Personal Journey of a…
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Keynote Mastery: The Personal Journey of a Professional Speaker

by Patrick Schwerdtfeger

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We all experience both victories and struggles. To hear only success stories is not fair. As if you really can be born to be a winner without any effort, endurance and perseverance. Patrick Schwerdtfeger grants his audience a behind-the-scenes look of his journey to become a professional speaker. Keynote Mastery is part memoir, part how-to guide. The book is about achieving success when you're starting out as an average person. The journey became the destination for Patrick, who's now able to get 90% of his income out of speaking engagements.

The Canadian author takes you along his 8-year period of speaking in basements, local Toastmaster gatherings and free Meetup events, initial trips to Sweden and India. Highly exceptional is his credit card balance mentioned in every stage of his journey to illustrate, that dreaming of wealth accumulation is a myth to be busted. The author is not only transparent about his finances, but also about his family life, ways to overcome sleep deprivation and lots of embarrassing mistakes, ranging from flying eggs with ketchup in a restaurant to having to take a shower in a glass-walled bathroom in someone else's hotel room.

Schwerdtfeger tried to earn money through podcasts, paid marketing, replaced touchy, but highly inappropriate presentation titles, learned the rules of being paid in cash, lost high Google ranking and discovered that his TEDx Talk video was never to be found. He's honest about the difference between the free, low-priced and high-end events, and the audiences attracted to each. Learn more about keynote structure, event planners, speakers bureaus, the National Speakers Association, social media, book marketing, vlogging, speaking fees, and distraction-free appearance. At keynotemastery.com you'll find worksheets for self-reflection, calculation and tips for your own career as speaker. Keynote Mastery offers pitfalls to avoid yourself, stories you can relate to and inspiration to get you energized again for a next step in your professional journey. Remember, being is through doing. ( )
  hjvanderklis | Apr 22, 2016 |
This book is not only an account of the author's journey to become a Professional Speaker but is also a personal memoir. It makes for a fascinating read and Patrick Schwerdtfeger pulls no punches either. It isn't easy becoming a Professional Speaker but with a lot of hard work, determination, and a never give up attitude, it is possible. He highlights not only his successes but also his failures that he has learned from along the way and shares it here. This book is a must read for anyone considering becoming a Professional Speaker and can also be an inspiration for anyone to go for their dreams. I received a copy of this book from the publishers via Netgalley in exchange for an honest review. ( )
  Veronica.Sparrow | Apr 16, 2016 |
This is a rather tepid memoir that I found to be more pathetic than inspiring. The two star Amazon review posted by Aaron C. Brown tells it all. There is no need for me to rehash what Mr. Brown says. I find it difficult to believe that Mr. Schwerdtfeger is an exciting speaker when his writing is so formulaic.

I received a review copy of "Keynote Mastery: The Personal Journey of a Professional Speaker" by Patrick Schwerdtfeger (Authority Publishing) through NetGalley.com. ( )
  Dokfintong | Feb 15, 2016 |
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