chellerystick: Moral Politics is the research based book that Don't Think of an Elephant is based on. This book is longer but it is still accessible, more detailed, and more persuasive than Don't Think of an Elephant.
"Don't Think of an Elephant! is the antidote to the last forty years of conservative strategizing and the right wing's stranglehold on political dialogue in the United States." "Author George Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways conservatives have framed the issues, and provides examples of how progressives can reframe the debate." "Lakoff's years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people vote their values and identities, often against their best interests."--BOOK JACKET.… (more)