Author George Lakoff, who has become a key advisor to the Democratic Party, asserts that the Republican Party has enjoyed recent success because of the way it expertly "frames" the issues. Using carefully chosen terminology like "tax relief" and "family values," conservatives have cast themselves in a positive light and convinced many Americans to vote against their true beliefs. Now Lakoff shows how progressives can beat conservatives at their own game.… (more)
chellerystick: Moral Politics is the research based book that Don't Think of an Elephant is based on. This book is longer but it is still accessible, more detailed, and more persuasive than Don't Think of an Elephant.