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Relationship Marketing: Creating Stakeholder…
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Relationship Marketing: Creating Stakeholder Value (Chartered Institute of…

by Martin Christopher

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Amazon.com Product Description (ISBN 0750648392, Paperback)

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.

Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

(retrieved from Amazon Thu, 12 Mar 2015 18:12:55 -0400)

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