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Loading... How to Get Publicity: And Make the Most of It Once You've Got It (edition 2000)by William Parkhurst
Work InformationHow to Get Publicity: And Make the Most of It Once You've Got It by William Parkhurst
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Business needs a boost? Invented the software that's going to revolutionize cyberspace? How is everyone going to find out about that fundraiser you're organizing? Publicity is the simple answer to your prayers--the greatest (and cheapest) resource for self-promotion that's available. Learn everything you need to know about promoting yourself efficiently, effectively, and economically with the indispensable How to Get Publicity-- now completely revised an updata! Television, radio, and publishing public relations wizard William Parkhurst offers his proven insider's expertise, using examples and case histories as well as his own tried-and-true methods--covering everything from writing a penetrating press release and booking a successful tour to handling bad publicity and the unlimited opportunities the Internet has to offer. The techniques and media may have changed through-out the years, but the basic steps remain the same on the path to self-promotion--and How to Get Publicity is the perfect guide to capturing millions of dollars' worth of media coverage and maximizing your opportunities. No library descriptions found. |
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Google Books — Loading... GenresMelvil Decimal System (DDC)659Technology Management and auxiliary services Advertising And Public RelationsLC ClassificationRatingAverage: No ratings.Is this you?Become a LibraryThing Author. |