Hide this

Results from Google Books

Click on a thumbnail to go to Google Books.

Typographic Communications Today by Edward…

Typographic Communications Today

by Edward Gottschall

MembersReviewsPopularityAverage ratingConversations
17None587,099 (5)None



Sign up for LibraryThing to find out whether you'll like this book.

No current Talk conversations about this book.

No reviews
no reviews | add a review
You must log in to edit Common Knowledge data.
For more help see the Common Knowledge help page.
Series (with order)
Canonical title
Original title
Alternative titles
Original publication date
Important places
Important events
Related movies
Awards and honors
First words
Last words
Disambiguation notice
Publisher's editors
Publisher series
Original language

References to this work on external resources.

Wikipedia in English


Book description
Haiku summary

Amazon.com Product Description (ISBN 0262071142, Hardcover)

Suddenly, the universe of people making typographical decisions has expanded. Effective visual communication through the informed manipulation of the size and style of type, its placement on a two dimensional surface, its integration with graphic material, and the quality of its reproduction is within reach of anyone who has a computer. Typographic Communications Today places this phenomenon in historical perspective, covering the whole of 20th century graphic design.With over 900 illustrations, more than 500 in color, it is an essential reference book for graphic artists and designers and for those who, regardless of profession are involved in design choices. It clarifies the options available in this new era of print while at the same time examining the new technologies in the context of art history. The numerous quotations by first rate designers make this a treasury of good thinking about the hows and whys of typographic design.Types are displayed and grid systems employed as they are being discussed. Gottschall's lively commentary examines the many typographic solutions designers have evolved for communication problems, beginning with the creative solutions devised by artists, painters, architects, poets and concluding with the new opportunities and challenges posed by computers and laser technologySeveral chapters focus on how these technologies have changed the ways typefaces are being designed and used. Gottschall explains how terminals, output devices, networks, scanners, and software have revolutionized the world of typesetting and given graphic designers a whole new set of tools, freedoms, and restrictions. The chapter "Bits, Bytes, and Typographic Design," for example, offers a state of the art review of keyboarding on terminals, image scanning, electronic filing, and networking. Not only does Gottschall discuss the role of personal computers and word processing software, he also reviews the packages and languages available from all of the major corporate players Apple, Xerox, Wang, IBM AT&T, Interleaf, and many others and evaluates the future of such possibilities as X-ray chip etching.Edward M. Gottschall is Vice Chairman of International Typeface Corporation and Editor of U&lc magazine.

(retrieved from Amazon Thu, 12 Mar 2015 18:19:37 -0400)

No library descriptions found.

Quick Links

Swap Ebooks Audio
1 wanted

Popular covers


Average: (5)
5 2

Is this you?

Become a LibraryThing Author.


About | Contact | Privacy/Terms | Help/FAQs | Blog | Store | APIs | TinyCat | Legacy Libraries | Early Reviewers | Common Knowledge | 119,454,661 books! | Top bar: Always visible