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Flower Confidential: The Good, the Bad, and…
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Flower Confidential: The Good, the Bad, and the Beautiful in the Business…

by Amy Stewart

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» See also 26 mentions

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Read. About the industrial flower trade.
  jhawn | Jul 31, 2017 |
Wonderful boook detailing the development of commercial breeding from its earliest days in America to the 'factory' farms of South America producing the biggest, most beautiful blooms available at only the most exclusive florists. There is a long diversion into the mind-bogglingly mixture of dirt&plants and computerised bidding in the famous flower market of Amsterdam.

The book is written in a very easy, though informative, style and would interest people who generally like non-fiction, you don't have to be into flowers to enjoy this book. ( )
  Petra.Xs | Apr 2, 2013 |
In Flower Confidential: The Good, the Bad and the Beautiful Amy Stewart has drawn an entertaining and informative picture of the commercial cut flower industry. Including just enough historical background to set the stage, Stewart details the development of the industry and its modern realities in three sections: Breeding, Growing and Selling. While I don’t often buy cut flowers (I prefer to grow them myself), the gardener in me was fascinated by the Breeding and Growing sections. As an environmentalist and someone with a passing interest in the effects of globalization in Latin America, the Selling section was replete with revelations, too. This engaging book is well worth picking up and may well influence your choice the next time you say it with flowers.
  Dejah_Thoris | Feb 29, 2012 |
This is a fun as well as informative book about the business of growing and selling cut flowers. The author travels about the world talking to folks who create new varieties, mass produce, and market flowers (the US pales in comparison to other areas of the world, in both volume and style). A huge business that I've been oblivious to, and a business with a long history. As soon as people could get around seasonal fluctuations, they did -- growing in more suitable climates, transporting with climate control. And FTD, wiring flowers, began nearly a century ago, in 1910. An entertaining book, but... no photos! And they'd really be handy. I've never much paid attention to cut flowers, don't know more than a few standard types, and didn't always have the internet available while reading.

(read 19 Mar 2009)
  qebo | Jul 16, 2011 |
I will never look at cut flowers the same way again after reading this book. ( )
  FionaCat | May 10, 2010 |
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"For over a century hybridizers, geneticists, farmers, and florists around the world have worked to invent, manufacture, and sell flowers that are bigger, brighter, and sturdier than anything nature could provide. Almost any flower, in any color, is for sale at any time of year." "Amy Stewart travels the globe to take us inside this dazzling world. She tracks down scientists intent on developing the first genetically modified blue rose; an eccentric horticultural legend who created the world's most popular lily (the 'Star Gazer'); a breeder of gerberas of every color imaginable; and an Ecuadorean farmer growing exquisite, high-end organic roses that are the floral equivalent of a Tiffany diamond. She sees firstHand how flowers are grown and harvested on farms in Latin America, California, and Holland. (It isn't always pretty.)"--BOOK JACKET.… (more)

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