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Public Communication - The New Imperatives:…
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Public Communication - The New Imperatives: Future Directions for Media…

by Professor Marjorie Ferguson

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Amazon.com Product Description (ISBN 0803982674, Hardcover)

How have new technologies, regulatory policies, and changes in ownership affected today's media? This is the central question explored in Public Communication. An outstanding team of contributors addresses the current transformation of media systems and examines the impact of new ownership and regulatory structures, policies, and technologies. The growth of official information management, the unequal distribution of communication resources, and the implications of these trends on democratic processes are thoroughly analyzed. In addition, contributors probe various conceptual and methodological issues, including a reappraisal of the culturalist paradigm and the neglected significance of journalistic sources. Public Communication, the New Imperatives provides scholars and students with a well-rounded overview of the field and offers a set of new research imperatives for the coming decade. "This is a good book and should be read by those who wish to orientate themselves to important currents in British studies or to reflect on a number of conventional wisdoms which are subjected to critical and productive scrutiny. For this book does more than map the field; it gives directions for future research. . . .[The essays] display an impressive maturity of scholarship [and] are informed by their authors' familiarity with earlier work in the field. . . ." --Prometheus "A particularly interesting and challenging work. . . . A very good collection indeed." --Media Information Australia "This is an important collection of very readable papers for it addresses the changing situation which the broadcasting industry faces today." --Television: Journal of the Royal Television Society "Tremendous breadth. . . . This book makes an important contribution to the future direction of research in our discipline. . . . The collection clearly articulates areas of change and the implications for future research and policy on an international level." --Journal of Broadcasting and Electronic Media "A collection of rousing essays which should lead to new media research work. Among other things, they serve to legitimize nontraditional 'effects' sorts of research." --Communication Quarterly "This is a useful 'snapshot' of the research situation present and projected as seen within a UK context." --Communication Booknotes

(retrieved from Amazon Mon, 13 Jun 2016 22:32:43 -0400)

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