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Research Methods in Business Studies (4th…
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Research Methods in Business Studies (4th Edition)

by Pervez Ghauri

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Amazon.com Product Description (ISBN 0273712047, Paperback)

A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research.

Written in an accessible style, this book demonstrates the importance of a scientific approach to business research and problem-solving projects.  It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.

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For Instructors: PowerPoint slides

 

(retrieved from Amazon Mon, 05 Sep 2016 21:01:14 -0400)

This concise but comprehensive book explains the importance of a scientific approach to business research and problem-solving projects.

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