Thousands of homemakers, as well as home economic directors, form al parts of the nation, have visited the General Electric Institute at Nela Park, Cleveland, devoted to the creation of better living in American homes.

Here, in this modernly equipped institute, the Home Service Division conducts continual research ... studying, developing and perfecting better methods of kitchen management in order the homemakers may profit in reduced kitchen duties made easier and far more pleasant.

Electricyt has made possible many new nad better methods of kitchen management. The home econimcs experts of the Home Service Divisions are constantly planning and testing, finding and proving, better ways to utilize those electrical appliances in the preparation and preservation of foods.

They go to market ... they shop .. they study food values and they devise many new ways of"saving without skimping."

The consult housewives, grocers and diet specialists. They plan new menus and new ways of serving countless varieties of dishes. They create new recipes and improve old ones. They develop health menus and diets.

The Home Service Division is constantly alert to discover better ways to get better results from kitchen designing so as to give greater convenience, cleanliness, and economy, to the routine of kitchen work for the modern woman who wants to do more in a fraction of the time with but a portion of the energy.

In the institute are complete all-electric kitchen models of different sizes. These model kitchens have electric refrigerators for preservation of foods and cold cookery .... electric ranges for better cooking and baking ... electric dishwashers hat will wash and dry the dishes ... electric waste-disposal units and many other electrical appliances that G. E. has developed to make kitchen work easier and happier. These various appliances are operated as nearly as possible under actual home conditions, thus, assuring purchasers that G. E. appliances have proven themselves practical in design and performance under actual test.