gaidheal01: Both books study globalisation and its affects, and practices of British supermarkets. Not on the Label focuses more on different foods, whereas Shopped goes into greater detail about individual practices of the supermarkets.
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Leafing through this book you might get the impression that it is written by a longstanding opponent and critic of supermarkets. (Introduction)
In June 2003, when a new Sainsbury's Local, complete with cash machine, sliding doors and eight gleaming tills, opened opposite them, the owners of Belmont Mini Market in Chalk Farm were worried. (Chapter 1)
Those stubborn consumers who still feel the need to retain some sovereignty over their shopping baskets or who just can't hack a celebrity chef on a plasma screen yacking away in their ear will be left with the reassuring nostalgia of the mock farmer's market supplemented by a few carefully stage-managed food-handling opportunities - the retail equivalents of the touchy-feely installations you get in museums to enliven rooms of dusty artefacts.
In the 1970s, supermarkets in Britain accounted for 10% of the grocery spend. Today that figure is now 80%, influencing our whole way of life. This book looks at the impact of supermarket domination, from farmers who have to sell produce at less than its value to the teenage part-timers who stack the shelves.… (more)