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The Signals Are Talking: Why Today’s Fringe Is Tomorrow’s…
by Amy Webb
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Amy Webb is a noted futurist who combines curiosity, skepticism, colorful storytelling, and deeply reported, real-world analysis in this essential book for understanding the future. The Signals are Talking reveals a systematic way of evaluating new ideas bubbling up on the horizon--distinguishing what is a real trend from the merely trendy. This book helps us hear which signals are talking sense, and which are simply nonsense, so that we might know today what developments--especially those seemingly random ideas at the fringe as they converge and begin to move toward the mainstream--have long-term consequence for tomorrow. With the methodology developed here, we learn how to think like a futurist and answer vitally important questions: How will a technology--like artificial intelligence, machine learning, self-driving cars, biohacking, bots, and the Internet of Things--affect us personally? How will it impact our businesses and workplaces? How will it eventually change the way we live, work, play, and think--and how should we prepare for it now?--Adapted from dust jacket.
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