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Marketing for CEOs: Death or Glory in the…
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Marketing for CEOs: Death or Glory in the Digital Age

by Ben Legg

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CEO (1) CMO (1) Leadership (1) marketing (1)

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Great book for any C-level executive to read. Its short, precise and touches every aspect of a company's structure when it comes to integration and collaboration. I would recommend this book as a must-read for anyone who is considering a career in marketing. ( )
  nataliyaz | Jan 11, 2017 |
Marketing tools are broken down into managing tasks or techniques. Graphs, such as the purchase funnel, are included to illustrate material presented. The author included a glossary and endnotes with links to internet material cited. Easy to understand practical tips can be used in a variety of applications. ( )
1 vote bemislibrary | Dec 11, 2016 |
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