Reputation: Realizing Value from the Corporate Image (edition 1996)

by Charles J. Fombrun

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Takes readers on a tour of how companies build credibility and status. This book shows how major organizations in such diverse settings as the fashion, investment banking, and packaged goods industries - and even US business schools - compete for prestige and achieve celebrity.

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Member:	markdeo
Title:	Reputation: Realizing Value from the Corporate Image
Authors:	Charles J. Fombrun
Info:	Harvard Business School Press (1996), Hardcover, 441 pages
Collections:	Your library, To read
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Tags:	Public Relations

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Reputation: Realizing Value from the Corporate Image by Charles J. Fombrun

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A very good public relations book. Very insightful information on PR Counselors. Good chapter on Harvard reputation building. I enjoyed this book very much. (

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markdeo | Apr 14, 2009 |

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Takes readers on a tour of how companies build credibility and status. This book shows how major organizations in such diverse settings as the fashion, investment banking, and packaged goods industries - and even US business schools - compete for prestige and achieve celebrity.

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