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Loading... Blink: The Power of Thinking Without Thinkingby Malcolm Gladwell
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will love Sign up for LibraryThing to find out whether you'll like this book. A quick read, well-researched but not too dense. Thought-provoking stuff, especially the chapter about implicit associations, discussed in the context of the Amadou Diallo shooting in New York. ( )An excellent chapter on art and instincts, as well as a feature on professional "tasters" who describe the criteria for testing mayonnaise amongst other things. A better title would be "thin slicing" as that's the way the subject was referred to time and again through the book. Really a collection of examples that try to illustrate the point. The first few did pretty well, then it seemed like "here's a neat story, let's see how we can get it to fit the topic." This book uses a lot of words to say very little. Basically, snap judgements and gut reactions are the result of very quick processing of information by our subconscious mind, and if we try to think hard about why we feel the way we do, we'll come up empty because that information isn't accessible by our conscious minds. So we should trust our intuition...except that we shouldn't, because our gut reaction can also reveal our inner racist and cause us to elect people like Warren Harding. So we shouldn't trust it...except that many major decisions can and should be made using a very small amount of information, because too much will hinder your decision-making process...but you can't know which information is critical without a lengthy and detailed study of all possible factors. So...trust your gut only if you're a highly trained expert and not under very much stress. I guess. I was tempted to put down this book several times, but the writing style is actually quite engaging, and I had faith that the author would somehow tie up all his suppositions into some kind of generalized theory. He doesn't. He shares a lot of marginally interesting anecdotes, but I was definitely unimpressed. So if you enjoy arbitrary and often conflicting psychological conclusions supported by loads and loads of case studies from a large variety of fields (from New Coke to marriage to police brutality), you will like this book. If you're looking for a cohesive explanation or even a concrete argument one way or another, you will be left wanting. no reviews | add a review
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Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making. In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like. --Barbara Mackoff
(retrieved from Amazon Fri, 24 Apr 2009 07:57:55 -0400)
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