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The Tipping Point: How Little Things Can…

The Tipping Point: How Little Things Can Make a Big Difference (original 2000; edition 2002)

by Malcolm Gladwell

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Title:The Tipping Point: How Little Things Can Make a Big Difference
Authors:Malcolm Gladwell
Info:Back Bay Books (2002), Paperback, 301 pages
Collections:Your library, Top 30 Business Leadership Books

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The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell (2000)

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» See also 183 mentions

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Showing 1-5 of 219 (next | show all)
Pretty good common sense insight into how stuff takes off ... ( )
  beebowallace | Mar 19, 2014 |
A Must read for any entrepreneur ( )
  glenn_laken | Mar 6, 2014 |
While at times the relevance of each of Gladwell's observations, anecdotes, and ideas to his central subject seemed less clear than I might have liked, they were always interesting. I don't think his points were ever vague or off the mark. Instead I found that I sometimes grew more interested in the details of certain principles of human thought and organization than I was to their contribution to how ideas are spread, become contagious, and endure. Maybe it's the fault of my own attention span or spectrum of fascination. In the end it doesn't really matter. There was enough in this book to keep me engaged, and several ideas from it have given me new ways to view the way we all perceive, relate to, and embrace information. That's more than enough to tip my review toward a recommendation, though at this point I'm coming so late to the book that it hardly needs my endorsement. ( )
  phredfrancis | Feb 8, 2014 |
Discourse on how people, as a group, think and how a collective mind can change. Very interesting ( )
  debbie.menzel | Feb 6, 2014 |
Showing 1-5 of 219 (next | show all)
This is a test.
added by timspalding | editTesting, Testing Testing (Jan 1, 2001)
I wish Malcolm Gladwell had chosen to use his considerable skills as a journalist to describe more examples of actual tipping points. In reaching instead for theory, he reaches well beyond where he, or anyone else, can safely travel.
What Mr. Gladwell has to say is instructive. If he hasn't got all the answers, he certainly offers a fresh way of looking at the problems.
This is a test.
added by timspalding | editTesting, Testing Testing (Jan 1, 2000)
Gladwell's narrative voice is so chummy and seductive, it's easy to get drawn into his worldview.

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Sandin, GunnarTranslatorsecondary authorsome editionsconfirmed
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For Hush Puppies -- the classic American brushed-suede shoes with lightweight crepe sole -- the Tipping Point came somewhere between late 1994 and early 1995.
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In this brilliant and groundbreaking book, New Yorker writer Malcolm Gladwell looks at why major changes in out society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
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Amazon.com Amazon.com Review (ISBN 0316346624, Paperback)

"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject.

For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.

Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan

(retrieved from Amazon Mon, 30 Sep 2013 13:37:09 -0400)

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An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.

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