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Loading... Foreign advertising in China : becoming global, becoming localby Jian Wang
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Based on a dissertation written for the University of Iowa in 1997 and several published articles on the subject. Discusses the entire history and practice of advertising in China, dating back to the beginning of the 20th century and the first booms in the 1920s and 1930s. Also discusses modern Chinese advertising in depth. No library descriptions found. |
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Google Books — Loading... GenresMelvil Decimal System (DDC)659.1Technology Management and auxiliary services Advertising And Public Relations AdvertisingLC ClassificationRatingAverage: No ratings.Is this you?Become a LibraryThing Author. |