Amazon.com Product Description (ISBN 0786854065, Hardcover)

Designing Disney sets into history and puts into context the extraordinary contributions of John Hench, who, at the age of 94, still comes into his office at Imagineering each day. His principles of theme park design, character design, and use of color have made him a legendary figure, not only for Disney fans but also for students and aficionados of architecture, engineering, and design. Designing Disney reveals the magic behind John's great discoveries and documents his groundbreaking work in several key areas, including the values, attitudes, aesthetics, and logic that went into the original design concepts for Disney theme parks. Hench details the essence and various meanings of colors and how they work in the parks, and lets the reader in on how and why of the Disney character's inherent popularity-their timeless human traits, archetypal shapes and gestures that suggest their qualities graphically, and their emotional resonance in our lives.