This man seems to have done a lot of research on a very interesting topic: how capitalism needs children and "kidults" to grow and how this is not only insane at all levels but also damages citizens emancipation and real democracies. A complete essay recommended for people concerned about consumerism (special if you, like me, have small children and feel like scared about the time you will have to expose them to a world of advertising). Plenty of references to further articles, books, authors. Respect. ( )

Prachtig, fascinerend en confronterend boek. ( )

Not a very interesting book. its only theme is how the market wants to make children out of consumers. it even cites the increasing use of viagra cialis as evidence of it, though i would have thought it shows the opposite, that men are wanting more sex and that is certainly not infantilism surely. but it says it shows we want to all become young again and want to have more sex. i find it is using everything and anything and slant it towards supporting his conclusion. Not very illuminating, as he has made his conclusion and is simply using everything in the world to support it. u cannot say we are all regressing towards childhood whilst saying we are taking more cialis, viagra and having more sex. Since when has childhood been associated with more sex. haha. it got a bit tiresome after some time when he just does variations on the same theme. Consumerism if taken to excess is a bad thing, but that is the way our capitalism works, so we are stuck with it. There are many of us, who know full well the dangers of consumerism, and we have avoided it in our lives. we dont come up in the statistics because we dont consume. Anyway, once a recession bites, this over -consumption will correct itself and stop, and then I predict, the call will go out for more of us to take up consumption to kick start the economy. ( )