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History buffs, science students, lovers of popular culture, and natural-born detectives will plunge right into this ultimate guide for curious minds. It’s absolutely fascinating, with background on the origins of more than 300 modern phenomena, objects, sayings, stories, and superstitions that most people take for granted. Complete with humorous illustrations and easy-to-navigate chapters, the eye-opening explanations and amazing anecdotes reveal the truth behind the birth and brilliance of the brown paper bag; the 4000-year history of toothpaste and its torrid past; and the reasons for the staying power of popular puzzles from Rubik’s Cube to sudoku. Find out why we have nature to thank for Velcro, Valium, and the Guggenheim; why we get the blues and not the reds; and why Heinz has the Romans to thank for its saucy success. Guaranteed to absorb, amuse and delight, it’s also a great way to impress friends with your arcane knowledge!